Trademark Food Programs
What is a Trademark Food Program?
A trademark food program is a business model that offers food service operators the ability to serve branded food products using specific equipment and recipes without the traditional costs and restrictions of a franchise. Here are the key aspects:
| Key Features | How it Works | Benefits | Requirements |
|
No franchise or royalty fees Access to branded recipes and products Use of specialized equipment National brand recognition Training and support |
Operators purchase and use specific equipment (like Broaster pressure fryers) Follow proprietary recipes and procedures Use branded ingredients/products Get marketing and operational support Maintain quality standards |
Lower cost alternative to traditional franchising Proven to drive sales and profit No ongoing franchise fees Access to established brand recognition Complete operational support |
Purchase/use of specific equipment Commitment to use branded products Following established recipes and procedures Maintaining quality standards Agreement to program terms |
Genuine Broaster Chicken
The Genuine Broaster Chicken Program is a trademark food program that has been operating for over 65 years. It's a unique business model that allows operators to serve branded chicken products without traditional franchise restrictions.
Broaster Express
A turnkey foodservice program designed for operators looking to add hot food offerings without traditional franchise restrictions.
Rock County Smokehouse
A trademark food program centered around authentic smoked meats and complementary menu items, utilizing Smokaroma pressure smoker equipment.
